Music videos have ranged from simple tableaux of a band playing
its instruments to multimillion dollar, high-concept extravaganzas. Born
of a sudden expansion in new broadcast channels, music videos continue
to exert an enormous influence on popular music. They help to create an
artist's identity, to affect a song's mood, to determine chart success:
the music video has changed our idea of the popular song.
Here at
last is a study that treats music video as a distinct multimedia
artistic genre, different from film, television, and indeed from the
songs they illuminate―and sell. Carol Vernallis describes how verbal,
musical, and visual codes combine in music video to create defining
representations of race, class, gender, sexuality, and performance. The
book explores the complex interactions of narrative, settings, props,
costumes, lyrics, and much more. Three chapters contain close analyses
of important videos: Madonna's "Cherish," Prince's "Gett Off," and Peter
Gabriel's "Mercy St."
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