A&R Pioneers offers the
first comprehensive account of the diverse group of men and women who
pioneered artists-and-repertoire (A&R) work in the early US
recording industry. In the process, they helped create much of what we
now think of as American roots music. Resourceful, innovative, and, at
times, shockingly unscrupulous, they scouted and signed many of the
singers and musicians who came to define American roots music between
the two world wars. They also shaped the repertoires and musical styles
of their discoveries, supervised recording sessions, and then devised
marketing campaigns to sell the resulting records. By World War II, they
had helped redefine the canons of American popular music and
established the basic structure and practices of the modern recording
industry. Moreover, though their musical interests, talents, and
sensibilities varied enormously, these A&R pioneers created the
template for the job that would subsequently become known as "record
producer."
Without Ralph Peer, Art Satherley, Frank Walker, Polk
C. Brockman, Eli Oberstein, Don Law, Lester Melrose, J. Mayo Williams,
John Hammond, Helen Oakley Dance, and a whole army of lesser known but
often hugely influential A&R representatives, the music of Bessie
Smith and Bob Wills, of the Carter Family and Count Basie, of Robert
Johnson and Jimmie Rodgers may never have found its way onto commercial
records and into the heart of America's musical heritage. This is their
story.
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