For almost three decades, the Grateful Dead was America's most popular touring band. No Simple Highway
is the first book to ask the simple question of why―and attempt to
answer it. Drawing on new research, interviews, and a fresh supply of
material from the Grateful Dead archives, author Peter Richardson
vividly recounts the Dead's colorful history, adding new insight into
everything from the Acid Tests to the band's formation of their own
record label to their massive late career success, while probing the
riddle of the Dead's vast and durable appeal.
Arguing that the
band successfully tapped three powerful utopian ideals―for ecstasy,
mobility, and community―it also shows how the Dead's lived experience
with these ideals struck deep chords with two generations of American
youth and continues today.
Routinely caricatured by the
mainstream media, the Grateful Dead are often portrayed as grizzled
hippy throwbacks with a cult following of burned-out stoners. No Simple Highway
corrects that impression, revealing them to be one of the most popular,
versatile, and resilient music ensembles in the second half of the
twentieth century. The band's history has been well-documented by
insiders, but its unique and sustained appeal has yet to be explored
fully. At last, this legendary American musical institution is given the
serious and entertaining examination it richly deserves.
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